branding, website, + creative direction: Eff Perfect
When fellow recovering perfectionists Jenna Teague and Ashley Looker approached me to create the online home for their passion project, Eff Perfect, my answer was a huge hell yes. Eff Perfect aims to inspire and empower women to love themselves wholeheartedly, regardless of imperfection.
How awesome is that?!
I also had the total pleasure of creating their email opt-in, a totally badass menu full of "mini-fuck it's" (yes, seriously) to help you kick your perfectionism straight to the curb.